Amber Roessner’s Jimmy Carter and the Birth of the Marathon Media Campaign chronicles a change in the negotiation of political image-craft and the role it played in Carter’s meteoric rise to the presidency. history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns. With the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in U.S. In addition, since the author's research included interviews with numerous numbers of Ford's White House staff, the book will appeal to scholars interested in oral history and to historians of the Watergate era and the Ford years.ĭownload Jimmy Carter and the Birth of the Marathon Media Campaign Book in PDF, Epub and Kindle The Press and the Ford Presidency will be of special value to schools of the presidency mass media and politics, political communications, and political leadership. Indeed, Gerald Ford consistently fell short of these expectations, leading the media and, consequently, the public to resort to humiliating caricature when describing the president and his programs. Journalists have identifiable expectations of presidential leadership and performance. Rozell shows that a president and presidential image-crafters cannot script their own press coverage and expect journalists dutifully to follow the White House plan. He explores the complicated relationship between what presidents say and do and how their words and deeds are portrayed in the elite press, demonstrating not only how press valuations vary over time, but also how certain impressions of a president take hold and resist change, even in light of conflicting evidence. Rozell uses a qualitative content analysis to investigate the national press coverage of the Ford administration. In The Press and the Ford Presidency, political scientist Mark J. This study shows how leading journalists developed their perceptions of Gerald Ford, the criteria they employed in evaluating his presidency, and the nature and impact of their assessments of his leadership. Journalists offer a daily dose of commentary sizing up the president's successes and failures, profoundly influencing the public's perceptions of presidential performance. Download The Press And The Carter Presidency Book in PDF, Epub and Kindle
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